Ondřej Chrastina
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The Real Story Behind AI in Content Editing

The Real Story Behind AI in Content Editing

Thought leadership session at CMS Summit Frankfurt 2026 - ~80 people in the room. Examined the real infrastructure, trust, and context-depth gaps enterprises hit when adopting AI in content workflows, with CKEditor woven in as the concrete example of how those gaps actually get solved.

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Released: Tue May 12 2026

What the session covered

CMS Summit 2026 brought together CMS and DXP vendors, enterprise practitioners (JPMorganChase, DHL, ICANN, P&G), and a sizeable agency layer in Frankfurt. Very different energy from a developer conference - a room full of CMS decision-makers rather than engineers.

The talk cut through the "Bring Your Own AI" hype to examine the three gaps that keep showing up in enterprise AI adoption:

  • Speed vs. discipline - the pressure to "do AI now" clashes with the need for real workflows. Starting small, with a single well-defined use case, is how teams actually ship.
  • Trust - security, compliance, and data governance still gate adoption. Logging, moderation, and on-premises options are not optional at enterprise scale.
  • Breadth vs. depth - a ChatGPT licence is not a content strategy. The model is only as useful as the context you give it, and general breadth loses to domain depth every time.

CMS Idol 2026

Beyond the main talk, I competed in CMS Idol 2026 - the only component-layer entry among CMS providers. That turned out to be an advantage: ~6 minutes of live CKEditor AI feature showcase in a room full of CMS decision-makers, with zero competitive noise from other editors.

The venue

Museum für Kommunikation, Frankfurt - ~100 attendees total, high signal, niche connections across the TYPO3, Drupal, and enterprise content editing community.

https://www.boye-co.com/conferences/cmssummit26/program#ondrej

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